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Modern townhouses. Photo for illustration. Photo from Pexels.
The best locations for serviced accommodation are close to steady sources of working guests: hospitals, business parks, universities, transport hubs and long-running construction projects. A home a few minutes from those will fill more weeks than a prettier home further away. Leisure demand adds weekends.
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What drives demand for serviced accommodation?
Serviced accommodation demand comes from people who must stay near a place for weeks at a time.
Hospitals
Agency nurses, locum doctors and placement staff need homes near the hospital.
Infrastructure and construction
Road, rail and housing projects bring crews for months or years.
Business parks and large employers
Consultants, engineers and project teams on fixed contracts.
Transport hubs
Stations and motorway junctions make a base convenient for wider areas.
Where are the strongest locations in our areas?
In our areas, the strongest locations sit close to hospitals and the largest projects.
| Area | Demand drivers |
|---|---|
| Gloucester | Gloucestershire Royal Hospital, King’s Quarter, M5 junctions 11 to 12 |
| Cheltenham side of the M5 | M5 junction 10 works and the Golden Valley development |
| Cirencester | A417 Missing Link, The Steadings housing scheme, the Royal Agricultural University |
| Coventry | GreenPower Park, Jaguar Land Rover Whitley, University Hospital Coventry |
| Swindon | Great Western Hospital, logistics parks, the M4 junctions |
See the junction 10 project page for one example programme.
Near-site homes book for weeks at a time. Photo from Pexels.
How do you check a location before committing?
Check how long demand will last, how far guests will drive, and what similar homes nearby achieve.
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Does the right property matter as much as location?
Location comes first, but the property must match the guests. Crews need bedrooms, bathrooms and parking, while healthcare staff often want one- or two-bedroom homes near the hospital.
Read our guide to the best property for serviced accommodation and our contractor accommodation in Gloucester guide.
Where does Esho Stays take on homes?
Esho Stays takes on homes across Gloucestershire, the Cotswolds, Coventry and Swindon, focusing on locations with steady working demand.
- Esho Stays becomes your tenant under a company lease
- Rent is paid in full every month, even if the property is empty
- We list the home across major booking platforms and our direct network of more than 30 companies
- We handle bookings, guest screening, communication, cleaning and maintenance
- Regular inspections, with cleaning between every stay
- A landlord dashboard showing upcoming bookings and performance
Frequently asked questions
What makes a good location for serviced accommodation?
A good location is close to steady sources of working guests, such as hospitals, business parks and long-running projects, with good road or rail links. Parking, shops and places to eat nearby also help on longer stays.
Do serviced accommodation homes need to be in city centres?
Not necessarily. Many of the strongest homes are near hospitals, motorway junctions or business parks on the edge of towns. City-centre homes suit professionals arriving by train, but crews with vans often prefer suburban houses with drives.
How long does demand from a construction project last?
It depends on the project. Large road schemes can run for several years, such as the M5 junction 10 works expected to finish in spring 2029. Check published project timelines and how many crews are likely to stay locally.
Is tourist demand enough for serviced accommodation?
In strong visitor areas it can be, but it is seasonal. Homes that also attract working guests on weekdays and in winter fill more nights through the year. A mix of both is usually the safest position.
Next step
Own a home near a hospital or major project?
Send us the address, and we will tell you how our guests would view the location.
